The Macallan Manor

THEATRICAL DIRECTOR, CREATIVE CO-PRODUCER, SHOWCALLER & WRITER
An invitation-only brand experience that travels to ten U.S. cities annually.


The Macallan Manor reinvents the formal whiskey tasting for a new generation. Surprising environments, characters, and soundscapes bring the spirit to life on a sensory journey from acorn to bottle. This is an ongoing annual brand activation.

Producer: The Loveshack Agency (2019-), Adam Aleksander Presents (2018)

Production Design: Katie Fleming, Blair Mielnik
Lighting & Sound Design: Danny Garcia (FirstLive)
Costume Design: Dawn Dunning (Bazaar Noir)
Photography: Leandro Justen, Ryan Purcell, Amador Photo, Merrick Ales, Betsey Newman


Experiential marketing done right.
— Smedley Events

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