Amaro Montenegro: Roaming Bar

THEATRICAL DIRECTOR, WRITER & SHOWCALLER
Immersive, multi-destination cocktail theatre for Amaro Montenegro

The Roaming Bar was a highly exclusive experiential lead-up to the 2019 Bar Convent after-party in Brooklyn, NY.

Inspired by Amaro Montenegro’s “Human Spirit” campaign, the 90-minute show took VIP guests to three secret locations in Bushwick, each introducing new characters and cocktails that embodied pillars of the brand. Typing in passcodes, signing petitions, and sampling snacks from a doting neighborhood Mom, guests became neighbors for the night - all brought together by the pursuit of creativity, curiosity, and compassion.

Creator: Raduno
Producer: Meredith L. Boggia, Sofia Degtyar
Production Design: Kristen Dempsey
Photo: Luis Ruiz

“The roaming bar experience pushed the boundaries of creativity.”
— Beverage Media Group
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